In the uk around 15% of tv set viewing is now timeshifted, a figure that has risen gradually over the past decade. Digital media is now truly crossplatform, and the impact of this on the industry landscape is already manifesting itself media and technology. Redefining the pay tv experience aunindo ghosh senior product manager service provider video bu. Us requests tv television ads advertising tv television skip skipping skippable. Programme viewing stats are all total consumption, unless otherwise stated. The model accounts for these issues 9 enders, ibid 10 this includes both live streams and download playbacks. Time shifted viewing reach in flanders in belgium 20102016 share of people who binge watch tv at least once a week australia 2017, by generation italy. Barc india allows you to measure timeshifted viewing and simulcasting. Timeshifted tv viewing in the uk 20072016 statista. We can distinguish between three categories of nonlinear viewing. Within two years my life had gone from thriving to merely surviving, one day at a time.
Currently around 20% of tv households have a pvr, suggesting plenty of potential for future growth. Crossplatform television viewing time 2016 uk ondemand viewing, across paytv and online platforms, overtook pvr timeshifting in 2016 at a total of 37 minutes and 32 minutes respectively. Consolidated data is the barb gold standard used by the industry to report and trade on. Viewing pdfs and viewing preferences, adobe acrobat. Tv viewers claim to spend a slight majority 53% of their viewing time with time shifted rather than live 47% content, according to a recent report download page from hub entertainment research. Television audience measurement india set top box analytics. Itvjictar joint industry committee for television audience. Barc india is equipped with incumbent technology that is two generations. No fixed industry practice has emerged for the reporting of viewing to such channels. The figures used in the report have not been verified by barb. The broadcasters audience research board barb is the organisation that compiles. Overall, the extra viewing encouraged by owning a dtr results in viewers watching 2 percent more ads at normal speed than they did before the dtr was installed.
The growth of pvrs has made the timeshifting of viewing much easier and the proportion of viewing that is timeshifted has grown as a result. Drama, in various forms, accounts for around 16% of overall television viewing hours. This statistic is similar in other countries, such as the united kingdom barb, 2011. Since july 20 barb has made available timeshifted viewing up to 28 days after the original transmission. But despite minute by minute desynchronisation, the general timing of tv watching might not have changed much. The initial view of the pdf depends on how its creator set the document properties. Click the previous page or next page button in the toolbar. Looking at the additional timeshifted viewing 828 days after a programme is aired shows a further 4. Linear tv timeshifted tv video timeshifted ott video.
Tv recorder penetration hh % timeshifted viewing in tv recorder homes inds % total timeshifted viewing inds quarter timeshifted viewing stable in dtr homes source. Click the zoom in button or the zoom out button in the toolbar. The impact of timeshift tv on tv viewership and on ad. While that runs counter to nielsen figures, which find live tv to be the predominant form of consumption, theres no doubt that time shifted viewing. About 30% of our sample size comprises of rural households, at an allindia. When youre reading a document, you can hide all the toolbars and task panes to maximize the viewing area on your screen. This timeshift viewing is added to the live data to produce consolidated viewing data made available 8 days after the original transmission date. Barb data break down the numbers watching live or timeshifted within seven or. Watching tv is still the leisure activity that most people devote most time to. Whilst overall viewing time still grows, consumers content viewing habits are shifting to the online value chain increasingly at the expense of fta and subscription tv viewership by 2020, the average global viewer is expected to watch 24 hours of online content per week. Figure 3 broadcast tv viewing per person7 0 50 150 200 250. This behaviour may consist of near live viewing, after a short time span. Also, the distinctively british phenomenon of the tv pickup, when kettles are turned on at the same time after popular soap operas, has been much reduced in recent years. Choose view navigation go to page, type the page number in the go to page dialog box and then click ok.
Location, location, location, barb would look to model the audience profile for grand designs based on those who have watched location, location, location because theyre similar types of show. This statistic displays a timeline of timeshifted tv viewing in the united kingdom from 2007 to 2016. Barb industrystandard data captures timeshifted viewing up to seven days after traditional live broadcast. For 35 years, barb has been dealing with fragmentation. On 1 january 2010 the new barb measurement panel of 5,100 homes went live. Average daily total tv time, per uk adult live viewing timeshifted exposure. France ondemand viewing across paytv and online platforms grew by 17. Drag the marquee zoom tool to define the area of the page that you want to fill the document pane. For example, a document may open at a particular page or magnification. Press the page up and page down keys on the keyboard. Daily viewing time in the eu 5 relatively stable for past six years. Barb has produced a useful white paper with some new data on socalled unmatched viewing, its rather recherche term for time uk viewers.
Barbs own survival guide relies on harnessing new data. It may impact the amount of tv consumed, the type of pro. Sonia livingstone and claire local measurement matters. This includes playback through pvrs, dvdrecorders or vcrs as well as via catchup services available through the tv. The basic reading controls, such as page navigation and zoom.
In the 18 percent of tv viewing that is timeshifted i. Time shifted viewing is viewing of television content, programmes and commercials at a time other than the moment of broadcasting. Enter a magnification percentage in the common tools toolbar, either by typing or choosing from the popup menu. Barb consolidated ratings includes catchup, or timeshifted, viewing that happened up to seven days after the original broadcast. Top performing programme lists are consolidated viewing. Live thrives in an online world deloitte united states. The normal or traditional barb numbers include all viewing on tv sets. But it can also refer, for instance, to the viewing of a film prerecorded on the hard disk weeks earlier. Older children 1015 timeshift a higher proportion of their viewing 16% compared to younger children aged 49 % figure.
New data suggests shift from broadcast to online viewing may be. Viewing figures refer to total audience which is the consolidated viewing audience for the programme. Live thrives in an online world 02 live tv while consumption of daily minutes of live tv has dropped consistently among younger age groups in some markets see the prediction the kids are alright. Sky 10 years of sky plus q3 2006q3 2010 and barb establishment survey q4 2010 onwards. Uk traditional television viewing declines informitv. Linear viewing refers to traditional live, scheduled programming, while nonlinear means any programming that is watched ondemand, with the consumer in control of the viewing experience. One assumption of this scenario is that the uptake of pvrs with digital terrestrial tuners will. Pvr timeshifted viewing plateau in all market except uk. Our annual exploration of the uks viewing habits may 2019. Forecast of the viewing impact of proposed changes to bbc. As tv viewers timeshift, whats the implication for ad. For domestic soap operas it is 23%, while for other drama produced in the united kingdom it is 22%. At the height of symptoms, this limbic system impairment expressed as severe multiple chemical sensitivities, fibromyalgia and electric hypersensitivity.
Linear viewing time declined across all five markets, while pvr timeshifted viewing has stagnated in all markets except the uk which saw a second consecutive year of decline. Right now, we cant split out tv vod from time shifted tv viewing. This statistic is similar in other countries, such as the united kingdom barb, 2011 and france isuppli screen digest, 2011. The introduction of tstv may trigger several concurrent changes to the way people watch tv. Tv consumption trends british screen advisory council. Any comparison of trend data using both the old and new panels should therefore be made with caution. Survey on timeshifted viewing tv tv compilations tv television surveys tv television belgium north flanders canada estonia finland france germany iceland italy latvia lithuania romania slovakia slovenia sweden switzerland united kingdom u. Since july 20 barb has made available time shifted viewing up to 28 days after the original transmission.
41 885 1245 1345 1365 1208 1387 761 1532 1031 388 1485 1515 708 375 1506 655 920 739 4 696 973 1461 1348 360 946 223 1157 1063 97 1072 1291 27